The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Featured Resources
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America's National Parks for Dummies, Second Edition
What makes a trip to a national park so wonderful? For starters, America's national park system is more diverse than any park system in the world. You can stroll the seashore at Olympic National Park in Washington or Cape Cod National Seashore in Massachusetts, climb craggy mountains in Grand Teton National Park in Wyoming, or go underground into the world's largest cave system at Mammoth Cave National Park in Kentucky. You can marvel at the largest canyon on Earth (Grand Canyon National Park), ...
A Twaddle-Free Education: An Introduction to Charlotte Mason's Timeless Educational Ideas
Are you disappointed with dumbed-down reading material (“twaddle”) written for children? Do you wish for your children to feast their hearts and minds on noble ideas, fine art, and great literature? Are you hoping your children gain an appreciation of nature and a deep understanding of natural sciences? Most importantly, do you want your children to develop a lifetime love of learning? If you answered “yes,” you may discover a Charlotte Mason-inspired twaddle-free education is just what you’ve b...
100+ New Jersey Drivers Licensing Exam Facts That You Need To Know: Quick Review for the Written Test
Prepare for the New Jersey's Driver's Written Exam. Know the 100+ important facts for the test. Be prepared to ace the exam!
Ideas and Books: The Method of Education
A selection of Charlotte Mason's writings on the topic of the place of ideas and books in the education of children. Mason's teachings on the topic of education required six large volumes to cover. This book makes it simple for homeschooling parents to find exactly what they need to learn about Charlotte Mason's thoughts on ideas and books. The teachings and philosophies of Charlotte Mason, a British educator from the last century, are currently experiencing a revival, especially among American ...
Tomorrows Child
Tomorrow's Child magazine offers insights and information that helps parents to feel confident that Montessori will prepare their children for the real world. It will help you understand and appreciate Montessori and apply it in your home.